10 easy online tools to handle your e-mail marketing campaigns
E-mail Marketing is one of the most effective ways to market your business, and is probably the most used form of direct marketing known to us today. It has the ability to send customized messages to your target market and you can track the exact result and return on investment each campaign brings you.
Why should I use e-mail marketing services?
This form of marketing is also very cost effective for the amount of people it can target at once and in some cases it can even be integrated with your CRM software to give you even better results and make it possible to keep record of you communication online.
But beware, creating a custom made application for your e-mail blasts can be tricky and expensive. There are many “secrets” in this industry, a lot of spam blocks at the email service providers and in some cases you might even get black-listed because your communication was considered spam. That’s why it is important to understand and to compare a custom built email marketing tool with the great options you can find on the market.
E-mail Marketing has become very common, as so have the companies that provide this kind of service. To make you research easier, we’ve created a list of 10 great e-mail marketing services you can choose from.
If you know another service and are satisfied with the results, please comment below and let us know.
Other great resources about email marketing programs
- http://email-marketing-service-review.toptenreviews.com/
- http://email.about.com/od/emailmarketingservices/Email_Marketing_Services.htm
1. iContact
iContact is probably one of the most powerful email marketing tools around. At a fair price ($ 9.95/mo), you get all the great features this service offers. Some of them include Salesforce.com integration, iPhone App, Track Reports and so on. They also offer an API in case you have to plug the application into some of your current software or website.
- Most Popular Plan: $29.00 (1001 to 2500 subscribers)
- Advanced Features: SalesForce.com integration, List Segmentation, Surveys, Auto Responders, RSS Feeds, Event Management
- Trial: 30-day FREE Trial
View a Demo:
2. ConstantContact
ConstantContact is a great email marketing campaign tool mostly targeted for small businesses and non-profit organizations. Its easy tab interface simplifies the whole campaign management process. The selection of professionally designed email templates also makes it easy for users without HTML coding or web design knowledge.
- Most Popular Plan: $30.00 (501 to 2500 subscribers)
- Advanced Features: Surveys, Event Management (those two are additional products) and API
- Trial: 60-day FREE Trial
View short demo:
3. MailChimp
Mailchimp’s main differential is the Free Account they offer. You can import up to 500 clients and send 3.000 monthly email without paying anything. That’s probably the best Free Trial strategy you can come up with. They also have a good web interface, yet sometimes confusing. It offers a great selection of pre-made designs and a great collection of reports, helping you to understand how your campaign is doing.
- Most Popular Plan: FREE (up to 500 subscribers)
- Advanced Features: , Surveys, Event Management (those two are additional products) and API
- Trial: Forever Free Plan for up to 500 subscribers
View short demo:
4. VerticalResponse
VerticalResponse is a very bold and robust email marketing campaign service. They are also known to offer a great (and free) customer support to help you with your needs. Their API also automatically integrates with many other CRM systems (SalesFore.com, Intuit Workplace, VR Google Gadget etc) making it easy for you to keep your information organized.
- Most Popular Plan: FREE (up to 500 subscribers)
- Advanced Features: , Surveys, Event Management (those two are additional products) and API
- Trial: 30-day FREE Trial
View short demo:
5. Campaign Monitor
CampaignMonitor, as the tag line says, is a great looking service for you email campaigns. It is unique for two main reasons: they charge by email+campaign (not monthly) and they offer clear pricing for more than 500.000 emails. Campaign Monitor is a tool made to be easy to use, from freelance designers to big enterprises.
- Most Popular Plan: $5 (campaign) + 1Cent (per email) up to 50,000 emails (i.e. to send an email to 500 people would cost $5 plus (500 x $.01), just $10. Please note, all prices are in US dollars
- Advanced Features: Surveys, Event Management (those two are additional products) and API
- Trial: FREE Trial (not clear how long)
View short demo:
6. YourMailingListProvider
In the market for around 10 years, YourMailListProvider (or YMLP), is a complete and very affordable email campaign tool. With unlimited plans starting at only $ 3.75/mo, it is a great option if you are on a tight budget.
- Most Popular Plan: $ 3.75 (unlimited subscribers)
- Advanced Features: Google Analytics Integration, Geo Reporting , API, PDF exporting
- Trial: FREE to send 25 e-mails
View short tutorial:
7. Emma
Emma is a great tool if you don’t have the web/design staff in-house. Besides offering just an email marketing tool, they also offer design services where you can hire designers to create custom and good looking email templates (and stationery) for you ($ 99) to stand out.
- Most Popular Plan: $ 30 (1,000 emails)
- Advanced Features: Custom Design, Emma Agency (for client management)
- Trial: n/a
8. Genius
Genius is a is a complete marketing solution company that delivers a complete sales and marketing solution including: email marketing, lead nurturing, lead scoring, website tracking, instant alerts, and closed-loop reporting capabilities to manage and qualify sales leads, shorten sales cycles, drive revenues and prove marketing ROI.
- Most Popular Plan: n/a
- Advanced Features: SalesForce.com integration, Real-time Behavioral Alerts, Website Visit Replays
- Trial: n/a
9. StreamSend
StreamSend offers an easy-to-use, affordable and dependable email marketing software solution designed to help businesses make the most of their time and money. Their differential lies in making it possible to use social media to spread the word.
- Most Popular Plan: $ 19.90 (2,000 subscribers)
- Advanced Features: API and possible to Share with friends via social networks
- Trial: FREE Trial (200 emails in 30 days)
View short tutorial:
10. Benchmark E-mail
Extremely reasonable price plans and offering email marketing service for businesses of all shapes and sizes, Benchmark Email is an awesome option if you need email marketing services. They offer some great features such as social networking integration, world maps, and Google Analytics integration.
- Most Popular Plan: $ 19.95 (2,500 subscribers)
- Advanced Features: Surveying Tool, Events Management and List Segmentation
- Trial: FREE 30 day Trial
View short tutorial:
Related Posts
I have been using iContact for the past 6 months, which I would definitely recommend – http://www.icontact.com
This website also compares email marketing services -
http://www.comparedandreviewed.com/email-marketing-services